Digital marketing is the best way to get new customers and grow your business. Instead of broadcasting a one-size-fits-all message, digital marketing is about delivering the right message, to the right audience, at the right time. You can get your products and services in front of the people most likely to buy from you. In this guide, you'll learn about the 12 different types of digital marketing you can use to grow your business.
12 Types of Digital Marketing
There are lots of different ways to promote your business online. Most of these tactics fall into 12 main types of digital marketing. The right digital marketing strategies for you will depend on your target audience and your unique business circumstances. You'll find that a combination of channels and tactics provides the best results. Let's take a closer look at the options you should consider for your digital marketing strategy.
- 1. Search Engine Optimisation (SEO)
- 2. Search Engine Marketing
- 3. Content Marketing
- 4. Social Media Marketing
- 5. Email Marketing
- 6. Influencer Marketing
- 7. Affiliate Marketing
- 8. Video Marketing
- 9. Mobile Marketing
- 10. Paid Media
- 11. Audio Marketing
- 12. VR and AR Marketing
